Is it a mystery for you trying to make heads or tails to determine whether your website, Yellow Pages ad, postcards, outbound telemarketing, letters, live events, radio or television ads, or even your business cards generate the most inbound phone calls?
Stop Mystery Marketing Dead in its Tracks!
It doesn’t have to be like that when you have call tracking and analytics in place. In the past, implementing local tracking phone numbers was costly and didn’t provide much insight into who was calling and which number they dialed. Today, that’s no longer the case.
How it Works
Let’s say a potential customer sees your PPC ad within Google and calls the phone number listed. Or maybe you just got your Google Places listing to appear on Google’s front page in addition to sending out 10,000 postcards. Wouldn’t it be nice to know precisely which ad got them to call? That’s exactly what call tracking enables you to do.
This not only helps you improve your budgeting but the performance of your best ads, too. You’ll be able to eliminate the duds and focus more resources on what works … just like smart marketers in huge conglomerates do every day to increase profits.
Provisioning in Multiple Countries in as Little as 30 Seconds
If you have offices in the United States, Canada, United Kingdom, Austria, Denmark, France, Ireland, and/or Poland, you can have a phone number provisioned to track your inbound calls in as little as 30 seconds. This is great for analyzing your marketing campaigns to determine what’s working versus what’s a waste of time and money.
Use a different phone number for each marketing channel:
You can implement a separate call tracking phone number for any or all of the following marketing channels:
- Google Places
- Yellow Pages
- Direct Mail
- Newspaper Ads
- TV/Radio Commercials
Turn on the Light to See Your Marketing Reality
No longer do you need to market and advertise in the dark … know precisely who called and what medium triggered the call.