A Child’s Academy Case Study
Gainesville Preschool Implements Savvy Internet & Automated Marketing Strategy to Grow Profits by $180,000 in Just 87 Days
Customer Name: A Child’s Academy
Location: Gainesville, FL
Industry: Child Care (Preschool/Daycare)
Time Period: February 2010 – April 2010 (87 days)
A Child’s Academy had watched it’s enrollment percentage drop to 60% capacity at the beginning of 2010.
The management team decided it was time to grow the business by utilizing the Internet in a more savvy fashion in order to reduce advertising expenses and improve profitability.
They wanted to make the Internet the centerpiece of all marketing activities moving forward.
They wanted to generate more qualified leads by capturing potential prospects at the beginning of their search for child care solutions via stronger positioning within search engine results pages on Google, Yahoo, and Bing.
The team at A Child’s Academy selected Wes Schaeffer to help them implement solid lead generation and search positioning strategies.
Wes and his team helped make A Child’s Academy’s web presence the focal point of their marketing and lead generation efforts while improving their conversion ratios and telephone scripts.
A Child’s Academy’s website was transitioned from a static HTML based site to a dynamic WordPress based site that offered prospects access to a free report in exchange for their contact information and permission to follow up on a consistent basis.
When visitors registered to receive the free report, they were entered into an automated follow up sequence that established credibility and trust while furthering educating parents about one of the most important decisions of their children’s lives.
Wes’ team enabled AChildsAcademy.com to achieve stronger search rankings and wider spread online visibility through Search Engine Optimization (SEO) and online video.
Qualified leads grew from 22/month to 54/month (+245%) while conversion rates (prospects agreeing to engage in a live tour and ultimately enrolling their children) improved by 600%.
This all resulted in an additional $180,000 added to A Child’s Academy’s bottom line profits over the initial 87 day project.
Since the completion of the first project, Wes and his team have been retained to work on another project for the owners of A Child’s Academy that will incorporate many of the same strategies.