Archive for 'Growth'

The Most Costly Marketing Automation Mistake You Don’t Want to Make

Tuesday, May 1st, 2012 at 2:35 am  
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If you’re new to marketing automation or considering implementing it for your business, here are some tips to keep you on the right track.

These tips are based upon experience with multiple businesses. Some have failed miserably with automation while others have achieved incredible success. Which would you rather have?

Where to Begin with Marketing Automation

For starters, work on building out your follow up sequences with emails and steps before you begin stockpiling leads. This keeps the leads from your promotions from slipping through the cracks or going stale.

Build a sequence with no fewer than 10 steps because it takes an average of 11.1 exposures to a new prospect to get them to buy today. Your promotions obviously count for exposures although they won’t be included within your automation application.

Ideally, you’d offer a monthly newsletter that goes out to everybody (clients and prospects) with specific follow up based upon behavior and interests. The newsletter gives you 12 exposure opportunities, and most won’t cry spam at the top of their lungs or opt-out immediately over a newsletter.

Don’t make the common mistake of generating leads first only to wonder what the hell to do with them to get them to buy when the first swipe doesn’t cut the cake. This is the most costly mistake when someone starts to leverage marketing automation … they put the buggy ahead of the horse then wonder why automation “doesn’t work.”

20 Questions to Answer to Help You Build a Solid Follow-up Campaign

Most business leaders and marketers jump into an automation program without giving much thought to what your prospects are going through as they consider their products and services. Rise above your uninformed competition by completing the quick questionnaire below.

The questionnaire is designed to help you flesh out solid follow-up content while building better relationships with your ideal target audience.

  1. Who is your ideal prospect? Which 20% of your clients generate 80% of your profits? Focus on profits versus revenue … sales for sales sake doesn’t do you much good.
  2. Where are your ideal prospects located?
  3. How old are they?
  4. How much money do they make?
  5. Do they have kids? Do the kids live at home or not?
  6. What keeps them awake at night? (whether it relates to your products/services or not)
  7. Who are they mad at right now?
  8. Whom do they pay attention to/follow right now? Why?
  9. What interests or hobbies are they into? How can you relate that to your offers?
  10. What’s the typical buying process someone goes through when they buy stuff like yours? Who is involved in making the final decision?
  11. How long of a sales cycle is it?
  12. What 10 questions do they frequently ask?
  13. What 10 questions should they be asking?
  14. Why should they listen to you instead of your competitors?
  15. What 5 things should they look for in a product/service like yours that you excel where your competitors don’t/can’t?
  16. What myths or misinformation exists within the marketplace?
  17. What’s the reality your prospects should know about before buying?
  18. If your pricing is higher/lower than a competitor, why?
  19. Are there any data or trends that make your products/services more important today?
  20. Of your sales reps, who is the top performer? What does he/she do to close more business the others don’t? What can you do to replicate that more?

When you take the time to complete the exercise above, you’ll likely reach your growth goals faster. You’ll also end up building enough relevant follow-up content to outlast your competitors.

Easy Content Production

The answers to the exercise can also become sources for blog posts, slides, videos, Q&A sessions, info-graphics, articles, documents, white papers, reports, webinar topics, infomercials, print ads, advertorials, etc.

Take action now then share your results below.

Business Growth and Predictability: Where Do You Fit In?

Tuesday, April 26th, 2011 at 5:00 am  
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Business Growth and Predictability: Where Do You Fit In?

Being predictable can lead you to great success. For instance, if you discovered a formula that works why not use it every time? Now, being predictable isn’t about staying the same year after year. It’s about knowing which behaviors to exercise, once you’ve discovered their success, at each stage of business growth. So, yes, you do incorporate and flexibility but there is room for predictable behavior that leads to major rewards.

The key is to learn how to use the information and knowledge to piece together the types of actions that can guarantee success in your business. Just as you grow, so does your business.  There are comparatively predictable phases of growth. There are periods of distinct growth during times of no conflict or surprises. Growth also occurs at stages of troubled times when your business faces threats to survival.

There are basically four stages of business growth;

1.      Up and Running.  This is where you experience the struggle of bringing it all together. You’re interested in momentum and traction. Cash flow is king. Is there enough money to make payroll? Can we continue to buy inventory? Will you have enough to take home to pay bills?

Another part of the ‘struggle’ stage is having a market for what you are offering.  Branding, research and motivation demand your attention. This is the stage where many businesses die. But they don’t need to.

2.      Can’t Keep Up. This is the stage of fantastic growth. Everyone is buying. It’s the fun and exciting stage. This is where you sell, sell, and sell some more. As with each stage, there are seeds that lead to the next stage.  During the Can’t-Keep-Up stage you will find contributing factors to growing too fast.

3.      Rough Waters. This is the stage where you need systems and processes to track your ways of doing things. Now, there are rules. What? Never needed them before! Because you were growing so rapidly in stage 2 you are now asking, “Am I making a profit?” Overhead is high. Number of employees is high. The need to manage profitability is high.

All of this leads to control measures being implemented. Now you are beginning to rock the boat. It’s hard to come from a stage of fun and excitement to quality control and money management.

4.      Predictable Triumph. This is the stage where, once you survive the rough waters, you and your business can set and reach results predictably. The part that makes this stage interesting is the fact that you have survived the Rough Waters stage. You know how to manage in this cycle; Rough Waters to Predictable Triumph. Your business will continually experience changes due to the economy, new products, new markets, and so on. But the smart businesswoman knows, because she can predict, how to not only survive but through this cycle.

Tremendous learning takes place at each business development stage. It’s your job to know what worked and what didn’t. What management styles served you best? What skills were required at each stage? Where did you use long-term versus short-term planning? When did you focus mainly on product or service versus market or customer? When were you task oriented versus people oriented?

These and many more activities that led to your success are what you need to make predictable in accomplishing your goals at each stage of business development. Once you make it through the rough waters stage your concentration needs to be on the predictable behaviors you successfully exercised to make it to predictable triumph.  Remember, it’s a cycle – one you can predictably maneuver through.

What is your business growth factor? How are you making predictability work for you?

Karen Keller, Ph.D. is an expert in women’s leadership and assertiveness training. She specializes in the skills of influence and persuasion, executive coaching, mentoring, sales techniques, management development training, personal life coaching, and corporate training. Discover the Real POWER for Women now! For other great articles go to http://www.karen-keller.com

Vehicle sales Growth Pushing Auto Parts sector in Top Gear

Monday, April 25th, 2011 at 9:33 am  
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Vehicle sales Growth Pushing Auto Parts sector in Top Gear

Even as some industrial segments of the Indian economy continued to post a negative or flat growth in August 2009, the passenger vehicle makers have ended the month on a positive note.

Net profits of the car manufacturers and dealers moved up as sales volume of the domestic auto industry continued to grow for the seventh consecutive month in August. Resultantly, the surge in domestic car sales in the said month also brought cheer to the domestic auto components sector, raising its hopes of witnessing an even better performance in the ensuing quarters of 2009-10.

Beginning of the end to recessionary trends

The fifth month of the current financial year witnessed the domestic auto industry post a robust 24% jump in sales despite the volatile global market movements and the persistent recessionary pressures. The consistent surge in domestic car sales since last few months clearly signals that the worst for the auto and allied industries is over.

“The uptrend in auto sales in August 2009 has lifted up the mood of SME auto part makers, who were battling lower sales on account of demand slump in the last financial year. This is a positive sign, indicating that the auto industry is regaining its lost momentum” says Vijay Sarda, a mid-sized dealer of TVS Motors in Nanded, Maharashtra.

The monthly data released by the Society of Indian Automobile Manufacturers (SIAM) reveals that passenger car sales was up 25.59% in August, while sales for motorcycles went up by 25.94% in the same month. Nearly 1,008,702 vehicles were sold in August, as compared to 811,341 units during a year-ago period. If the domestic demand for passenger cars and motorbikes in August are anything to go by, the auto component sector can expect more orders to come their way in the near term.

“Rise in vehicle sales will lead to increased enquiries for small-scale auto part vendors. Moreover, the consistent sales growth will also give a fillip to the vehicle manufacturers and auto component makers to add more capacity in the coming quarters,” saysA Kumar, Proprietor of Yash Auto, a small-sized auto parts dealer in Kolkata.

The current sales trend has also prompted SIAM to make an upward revision in the growth forecast of the auto industry. With surge in sales momentum expected to continue in the coming months, the SME auto component manufacturers can again expect to see good times.

For more detail on B2b log on to http://www.bizxchange.in/

David Parks is a well known author and has written articles on Investment Guide, B2B Portal, Trade Leads, suppliers, Manufactures and many other subjects.

Chinese New Year Strong Growth In Apparel Retail Sales Growth Of 17.7%

Monday, April 25th, 2011 at 5:00 am  
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Chinese New Year Strong Growth In Apparel Retail Sales Growth Of 17.7%

According to the Ministry of Commerce Website news, Tiger Spring Festival Golden Week, the national consumer market is prosperous, rapidly growing sales of basic necessities prices were generally steady. According to the Ministry of Commerce to monitor, New Year’s Eve to the first month sixth days, retail sales of consumer goods throughout the country 340 billion yuan more than last year’s Chinese New Year Golden Week (the same below) increased 17.2%.

First, promotions colorful, fast-growing market

During the Spring Festival shopping around the well-organized festival, Spring Festival shopping show, food festival and other kinds of promotional activities, and actively expand the holiday spending. Jilin Province held a “prosperity, harmony, joy” as the theme of the second stocking a large set of booths set up more than 3,000 exhibitors over 10,000 kinds of commodities 10. Hebei Province, to caravans form organizations drive business enterprises in rural areas a large set of rich supply of the rural market. Heilongjiang Province, around the food, clothing, household appliances, automobiles and other consumer hot spots, launched the “Spring Festival shopping shopping week,” “Spring Festival Spring Festival shopping Shopping Festival”, “line of home appliances Longjiang car to the countryside,” a series of promotional activities. Shanghai and Guangzhou, Hangzhou, retailers to extend the hours of operation, landscaping entrance hall environment, etc., to facilitate consumer shopping. Beijing, Hebei, some enterprises to Chinese New Year Valentine’s Day promotions and bundled together for co-marketing. Golden Week, Yunnan, Chongqing, Heilongjiang Key monitoring retail business sales were up 34.5% year on year, 25.1% and 23.6%, Liaoning, Anhui, Shaanxi, Sichuan, Henan, Jiangsu and other places have increased by 20% or more.

Second, the traditional Spring Festival shopping hot sales, communications equipment, jewelry, clothing, home appliances hot

Food, tobacco, fireworks and other traditional New Year shopping hot sales, communications equipment, jewelry, clothing, household appliances and other merchandise sales also show rapid growth. Ministry of Commerce to monitor the retail business of food, alcohol and tobacco sales were up 16.5% year on year and 13.2%, organic rice, fine grains, olive oil, green vegetables, such as wine gift sets and gifts for relatives of household consumption of choice. Sales growth of 19.2% in communications equipment, which increased 2.6 times, Jilin, Henan increased 35.3%, 3G mobile phones become the hot spot market, individual models once sold out of stock. Jewelry sales increased 19.1%, which Beijing Caishikou department store sales exceeded 150 million yuan, up Jinliang Cheng, tiger zodiac jewelry, gold bars, etc. In particular, the Expo will mark the favorite. Clothing, shoes and hats, respectively year on year sales growth of 17.7% and 14.6%, down jacket, thermal underwear and other warm clothing sales surge, tiger-head shoes, tiger, tiger-head hats and other popular form of clothing. Household appliances sales rose 15.4%, LCD TV, energy saving refrigerator, kitchen small appliances, such as sales, particularly popular.

3, Market usher opener, the old number, characteristic restaurant sought after

The market is picking up steam around the restaurant, old and famous restaurant, theme restaurant features sought after by the people. Quan Ju De Beijing launched the “send Fu Rui Fu,” “Golden Tiger New Year”, “Ji Tiger Spring” and other “tiger style” full package of new spring gathering, large triple launch Fortune dinner, New Year feast, family dinner, featuring a whole theme dinner, consumers rush. Hebei part of the catering enterprises wrong time dinner reservations, Shijiazhuang, Tangshan, Qinhuangdao and other characteristics of the hotel’s New Year to 2 hours over the pages of Taiwan until after 10 pm, guests and friends are still sold out. Catering enterprises in Shandong Province launched the “Year Lunch” and “dinner at” services, alleviating the “New Year” hard to find the status table. Turnover of catering enterprises in Shaanxi up take-away, refrain from catering market as the Spring Festival a highlight. During the Spring Festival, focused on monitoring of catering enterprises in Anhui Province turnover grew 48.3%, up 21.4% in Liaoning, Jiangxi, Shandong, Chongqing, both up more than 18%.

4, colorful style recreation, leisure New Year as the new trend

Around the parks, libraries, museums, sports, cinema, farmers and other places popular music popular, casual New Year to become the new trend. Beijing Temple of Heaven, Summer Palace, Beihai Park and other major park full of tourists, the Fragrant Hills Park on the “far-blessing” attracted tens of thousands of tourists. Qingdao City Library is open during the Spring Festival, a day came to reading, listening to lectures, participate in the activities of the general public more than 3,000 people. Shaanxi Science and Technology Museum, Museum of History, Natural History Museum launched a series of theme activities well, attracting a large number of people come to visit. Nanjing crowded places major sports and fitness, badminton, basketball, yoga, Latin dance and fitness activities are especially welcomed by the masses. Shanghai big theater in front of Paiqichanglong individual Surreal “difficult to get a ticket,” eight key monitoring theater turnover up 27.7%. Hubei farmers around the music business is booming, farmers only music Suizhou tourists a day over 700.

5, an adequate supply of daily necessities market, prices were generally steady

Markets around the ample supply of daily necessities, food, edible oil prices were stable, meat, vegetable prices rose, poultry, eggs prices fell slightly. Specifically, the grain and oil prices remain stable and 36 small packages of rice medium to large cities, small package of flour, peanut oil average prices of the week and year (February 6 to 12, the same below) flat, soybean prices fell 0.1% rapeseed oil prices rose 0.1%. Meat prices rose slightly, in which the price of pork rose 0.5%, and mutton prices rose 0.4%. Poultry, egg prices fell slightly, as egg prices fell 0.2%, Bai Tiaoji prices fell 0.1%. Vegetable prices rose an average of 18 major vegetable prices rose by 1.8% preganglionic.

I am China Bags Wholesale writer, reports some information about polish aluminum rims , chrome spinning wheels.

TVS Motors experience a sales growth of 48 per cent

Sunday, April 24th, 2011 at 7:38 pm  
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TVS Motors experience a sales growth of 48 per cent

TVS Motorcycles, the most famous auto maker of India with its all new and most enhanced products is excelling in the market accounting a sales growth of 48 percent as compared to that of last year sales. The company sold around 195,271 units in a year and has been experiencing inflated profits. The company as known is a top class producer of scooters, motorbikes and three-wheelers. TVS is the most liked brand of the Indian customers that takes care of their requirements and keeps them updated with new and latest technology. The brand lovers has been the basic reason behind the company’s tremendous growth with the two and three wheelers in India. Also the after sale services provided by the enterprise proves to be the driving force for the increasing demands of its products and to account a sales growth of 48 % in October 2010. TVS sold a total of 195.271 units in October 2010 against 131,941 units being sold in the previous year. Therefore, accounting a cumulative sale of 1,184,065 units for the financial period April to October 2010 as per the latest news received. Talking particularly for the two-wheelers of the company, it sold 191,822 units in 2010 with a growth rate of 46% being 131,029 units sold in previous financial year. The domestic sales showed an increment of 45% from 118,563 units sold in 2009 to 173,771 units in 2010. With this the company accounts cumulative sales of its two-wheelers to be 1,162,861 units in the year 2010 with a growth rate of 34%. Sales of scooters for the company accounts a growth of 58 %, and that for its dynamic motor bikes measures a growth in its sales of 49 %. The TVS acknowledged its Domestic Sales to rise upto 47% with its exports of 45% for the current fiscal year. The company’s motive is not just to grow with the sales but also to provide its users with quality and environment friendly products. Coming to the three-wheelers of TVS, the company again showed a magnanimous increment to the sales of its products with 912 units sold in 2009 and 3449 units sold in the present year. The cumulative growth of three-wheeler sales accounts to 232%.

At bikeDekho.com, we provide information on the latest TVS Apache and more importantly on TVS Rockz.

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