Archive for 'Marketing'

Today, let’s focus on the term “Louisville roofing” to determine the potential implications for local contractors.

Since roofers are in demand around the area due to the storms earlier in the year, many are looking to the Internet to do a lot of the front end prospecting and early stage follow up.

If you are a roofing contractor who serves the Louisville area, having front page Google exposure can free your sales staff to write more estimates and close more deals because people go online to find potential contractors before calling you.

You may be wondering, “how much can front page Google exposure really mean to my business?” Let’s take a peek.

Search Volume for Louisville Roofing

For starters, Google tells us that the term “Louisville roofing” generates 5,400 search queries per month, and the cost per click (CPC) value is $7.74. This is depicted in the graphic below which is probably difficult to read so take my word for it on the volumes. (If you want to see the full image, just click on it.)

search volume for louisville roofing contractor

Current Search Volume for “Louisville Roofing Contractor” and Related Terms

How Much Traffic Should You Expect?

Knowing that, we can deduct that the top ranked site for “Louisville roofing” likely sees 1,242 visitors from that term every month. To generate 1,242 visitors through a pay per click (PPC) campaign, it would cost $9,613.08/month.

Not a cheap search term to say the least.

What About Exact Match Searches?

Let’s zoom in a bit deeper to see how many exact match queries are run each month. Google tells us there are only 260 searches which indicates “Louisville roofing” is more of a modifier phrase that people use to find solutions.

The CPC for that term is $7.25. The likely traffic for the top site is 60 visitors/month. $435/month is what you could expect to spend to generate an equivalent level of traffic for that term.

What About “Louisville Roofer?”

To give the term “Louisville roofing” some context, consider the fact that only 58 perform an exact search for the term “Louisville roofer.” The top ranked site for that term likely only sees 13 visitors (at $10/click) which means you’d only have to shell out $130 to generate the equivalent traffic for a PPC campaign.

What About Combined Volume?

If you were to combine the traffic from both terms (13 for “Louisville roofer” and 60 for “Louisville roofing”), you could expect to see 73 visitors/month from search engines like Google.  The combined cost for an equivalent level of traffic would be $565/month or $6,780/year.

The Bottom Line

If you want to rank well for the broad term, expect to pay $9,613.08/month. Most SEO firms will focus on this number as a basis for their proposals. Don’t fall for it because that’s the broad based search volume. You want to focus on the number of people who type the phrase in exactly to get a better grip on what it could mean for your business.

If you are legitimately evaluating search engine optimization (SEO) as a viable option for your Louisville roofing business, expect to pay less than $6,780/year for the services or it’s not a good deal based solely upon the likely traffic volume to your website.

Typically speaking, SEO doesn’t include services such as call tracking to pinpoint how many web visitors call you to schedule an appointment. That’s highly recommended if you can’t determine how many callers originate from your web presence today. Don’t feel bad, most roofing contractors have no idea how many web visitors they get each month let alone how many phone calls the web generates.

SEO also does not include web design/redesign or any automated follow up. Be sure to include these key elements in your marketing plan moving forward along with your budget.

All tolled, you should expect to pay somewhere in the neighborhood of $10,000 for a marketing campaign that includes the most recommended services.

Just Imagine …

Here’s how to evaluate SEO for your roofing business … if you sign just three more roofing deals over the next year as a result of 876 visitors to your website (0.3% conversion rate), would your likely return be greater than $10,000? If so, you owe it to yourself to explore things further.

If you want some free guidance on SEO, call tracking, or enhanced web solutions, call Roger now at (502) 276-8003.

Now, imagine how you might feel in three months if your competitor takes advantage of this free consultation offer and ends up dominating Google’s front page for “Louisville roofing contractor.”

If you’re new to marketing automation or considering implementing it for your business, here are some tips to keep you on the right track.

These tips are based upon experience with multiple businesses. Some have failed miserably with automation while others have achieved incredible success. Which would you rather have?

Where to Begin with Marketing Automation

For starters, work on building out your follow up sequences with emails and steps before you begin stockpiling leads. This keeps the leads from your promotions from slipping through the cracks or going stale.

Build a sequence with no fewer than 10 steps because it takes an average of 11.1 exposures to a new prospect to get them to buy today. Your promotions obviously count for exposures although they won’t be included within your automation application.

Ideally, you’d offer a monthly newsletter that goes out to everybody (clients and prospects) with specific follow up based upon behavior and interests. The newsletter gives you 12 exposure opportunities, and most won’t cry spam at the top of their lungs or opt-out immediately over a newsletter.

Don’t make the common mistake of generating leads first only to wonder what the hell to do with them to get them to buy when the first swipe doesn’t cut the cake. This is the most costly mistake when someone starts to leverage marketing automation … they put the buggy ahead of the horse then wonder why automation “doesn’t work.”

20 Questions to Answer to Help You Build a Solid Follow-up Campaign

Most business leaders and marketers jump into an automation program without giving much thought to what your prospects are going through as they consider their products and services. Rise above your uninformed competition by completing the quick questionnaire below.

The questionnaire is designed to help you flesh out solid follow-up content while building better relationships with your ideal target audience.

  1. Who is your ideal prospect? Which 20% of your clients generate 80% of your profits? Focus on profits versus revenue … sales for sales sake doesn’t do you much good.
  2. Where are your ideal prospects located?
  3. How old are they?
  4. How much money do they make?
  5. Do they have kids? Do the kids live at home or not?
  6. What keeps them awake at night? (whether it relates to your products/services or not)
  7. Who are they mad at right now?
  8. Whom do they pay attention to/follow right now? Why?
  9. What interests or hobbies are they into? How can you relate that to your offers?
  10. What’s the typical buying process someone goes through when they buy stuff like yours? Who is involved in making the final decision?
  11. How long of a sales cycle is it?
  12. What 10 questions do they frequently ask?
  13. What 10 questions should they be asking?
  14. Why should they listen to you instead of your competitors?
  15. What 5 things should they look for in a product/service like yours that you excel where your competitors don’t/can’t?
  16. What myths or misinformation exists within the marketplace?
  17. What’s the reality your prospects should know about before buying?
  18. If your pricing is higher/lower than a competitor, why?
  19. Are there any data or trends that make your products/services more important today?
  20. Of your sales reps, who is the top performer? What does he/she do to close more business the others don’t? What can you do to replicate that more?

When you take the time to complete the exercise above, you’ll likely reach your growth goals faster. You’ll also end up building enough relevant follow-up content to outlast your competitors.

Easy Content Production

The answers to the exercise can also become sources for blog posts, slides, videos, Q&A sessions, info-graphics, articles, documents, white papers, reports, webinar topics, infomercials, print ads, advertorials, etc.

Take action now then share your results below.

Business Home Internet Marketing Opportunity Work – Real Rewards of a Business of Home Internet Marketing

Business Home Internet Marketing Opportunity Work

The internet has provided us with an immense load of opportunity to make money online. Learning to market your products and services online can proof to be a much more lucrative business than continue working in the old practical way. As you pursue the lucrative opportunity online, you can be sure that your products or services are reaching towards a larger targeted market.

Even better when you learn on how to start your own home internet marketing business, you practically get to make real money online whenever and wherever as long as you have an internet connection and a computer or laptop. This will proof to be very suitable for housewives, students or anyone that are finding means of getting extra income online. If done successfully, you may even build a very rewarding internet business that will be able to sustain yourself financially. Business Home Internet Marketing Opportunity Work

There are many means on how you can profit from your own home internet marketing business. Depending on your personal preference and budget, you will most likely be finding the best means that would suit to your interest to make money online. By working online, it doesn’t matter if you are disabled, students, unemployed, housewife or for whatever reason that may be stopping you from earning a decent income offline. Setting up your own profitable home internet marketing business is fairly easy and generally doesn’t take one to be an expert or genius. As compared with offline business, the online business saves you so much time and expenses and is possible to generate greater revenues. Do not forget about the fact that it has a lower risk as well.

Having your own lucrative business online provides you with a greater freedom to spend more time for yourself. You practically get to work anywhere even at the comfort of your own home and effectively you will never be bound to a strict routine. Basically, you get to be your own boss and have every bit of the profit to yourself. What are you waiting for? Many have successfully attained financial freedom working online. It is time that you step up and never miss a second minute on such a profiting home internet marketing business. Start making real money online right now. Business Home Internet Marketing Opportunity Work

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Making Money With Internet Advertising – How to Learn Internet Marketing & Start Making Money the Easy Stress Free Way

Making Money With Internet Advertising

People look to become internet marketers for all sorts of reasons; make more money, get away from the grind of the 9 to 5 job, have more choice in life, etc. The beauty of internet marketing is that it can be the answer to all the above and more and in this article I will explain how you should go about getting your piece of the pie even though it can appear daunting and confusing at first.

The first think to appreciate is there aren’t any get rich quick schemes out there, lots of promises of easy fortunes are really just a marketing ploy to get you to buy internet marketing courses and tools. Internet marketing takes time and effort but don’t let that put you off as money can be made – and lots of it by people who simply just plug away at it. Another great thing about marketing on the internet is that you can go at your own speed so is great if you can work full time at it or only able to grab a few hours after work or at a weekend.

To start with there are numerous ways of making money online via websites for example Pay Per Click advertising, Pay Per View Advertising, Drop shipping, natural Search Engine Optimization etc. The bottom line is people can make a fortune by just concentrating on one small area and specializing in it. It is better though to gain an overview by working your way through a complete course (see later) which shows you step by step what to do so you are not left trying to fit all the pieces together yourself and making a whole heap of unnecessary mistakes. That said, there is yet one more crucial thing you need to be successful. Making Money With Internet Advertising

What else do you need? Well, simply put SUPPORT! There is no way you can get to grips with internet marketing without running into challenges from time to time and having a help desk to contact, having a busy buzzing forum to ask questions of and learn from can be crucial to success or at least to get you to making money as soon as possible. Now who is credible to learn from and what might courses cost?

Well you may be surprised to read that some internet marketing teachers gift a complete internet marketing course away for free! Why? Well they hope that if you see an example of their internet marketing training and see the quality, then when you need to study certain areas in more depth or need certain tools to make your marketing easier then they hope you will buy what you need from them. It is simply a way of building credibility.

The final thing to appreciate is without action there is no success. Procrastination is to be avoided. Don’t worry about the seemingly huge amount of information you have to learn, simply one guided step at a time with support and you will never look back. Making Money With Internet Advertising

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Advanced Internet Marketing Inc – The Best & Proven Social Marketing Strategies

Advanced Internet Marketing Inc

Social media marketing is quick becoming the new advanced Internet marketing idea of choice for many new age Internet marketers. This is attributed to social network sites to not only being a new way to reach new consumers, but also their ability to function as a slightly informal forum to address current and potential customers. This advanced Internet marketing idea can be further improved with the following tips:

The keyword is social.

Building trust with your followers or fans is very important in internet marketing. Likewise, when it comes to social marketing, don’t start off with blasting a string of affiliate links to your list. They are NOT going to bite. Focus on building a relationship with them. It is not called SOCIAL marketing for no reason. It is not a one-way relationship. Take some time to talk to your list of followers and fans. It is a great way to get to know your fans and at the same time, get them to trust you. Advanced Internet Marketing Inc

Get to know your potential customers, BUT also get to know the experts.

Networking is a very important factor in social marketing. While you are focusing on building up your fan base, take some time off to also find out and befriend the experts in your niche. Thank them for the great work done and build up friendship with them.

You’ll never know when you want to start a JV with them. And when you do, at least you are already on their radar. Their lists are, with a high probability, a ton larger than yours! It’s good to have friends in high places! Advanced Internet Marketing Inc

Give value before you market to the people.

Free stuff always helps to grab the attention of your fans and followers. As a famous person once said, “it is better to give than to receive.” This applies to advanced Internet marketing ideas as well. Kick off the relationship with a great free gift and you can be assured you are going to gain some serious credibility among your fans. Be it a special report or a great eBook, make it available for your fans to give it to their friends. Not only does it build goodwill, it helps make your report viral as part of your advanced Internet marketing idea plan.

Mask your marketing

Some sites do not allow open blatant advertising but a good way to go around that and still provide good value to your readers is to write a good article or a report and at the end of it, present your offer! Once you gain credibility with your report, people will be less defensive towards your offer. Advanced Internet Marketing Inc

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