Sales & Marketing Alignment

Aligning your sales and marketing processes sounds great and provides many benefits to a growing and thriving organization, but how do you implement it all?

You have probably come to the wise conclusion that the “sales funnel” is an outdated model. Today’s complex sales and marketing processes mirror more of an hourglass model where suspects are nurtured all the way through to becoming loyal ambassadors for your brand.

Introducing the Sales & Marketing Hourglass Model

Below, you’ll see our interpretation and depiction of the sales and marketing hourglass model that drives true business growth:

Marketing and sales teams—working allies or adversaries?

You may have heard this a time or two:

“Salespeople care only about commissions!”

“Marketers don’t know beans about real customers!”

Don’t let culture, personalities and attitudes drive these two critical teams apart-and threaten your bottom line. This seminar will replace turf wars with team work and the tools to help marketing and sales collaborate, communicate-and conquer together!

As a result, your staff achieves better customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!

You & Your Staff Will Discover How To:

• Identify and maximize the inter-dependencies between marketing and sales
• Understand the different perspectives that each team brings to the table
• Effectively monitor and improve collaborative efforts between marketing and sales
• Link the strategic nature of marketing with the tactical needs of sales to better utilize resources
• Create a lead-generation strategy that encompasses marketing, sales and end-users
• Achieve successful customer relationship management—the core of marketing/sales alignment
• Bring to market customer-focused products and services with speed and efficiency