Sales & Marketing Alignment
Aligning your sales and marketing processes sounds great and provides many benefits to a growing and thriving organization, but how do you implement it all?
You have probably come to the wise conclusion that the “sales funnel” is an outdated model. Today’s complex sales and marketing processes mirror more of an hourglass model where suspects are nurtured all the way through to becoming loyal ambassadors for your brand.
Introducing the Sales & Marketing Hourglass Model
Below, you’ll see our interpretation and depiction of the sales and marketing hourglass model that drives true business growth:
Marketing and sales teams—working allies or adversaries?
You may have heard this a time or two:
“Salespeople care only about commissions!”
“Marketers don’t know beans about real customers!”
Don’t let culture, personalities and attitudes drive these two critical teams apart-and threaten your bottom line. This seminar will replace turf wars with team work and the tools to help marketing and sales collaborate, communicate-and conquer together!
As a result, your staff achieves better customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!
You & Your Staff Will Discover How To:
- Identify and maximize the inter-dependencies between marketing and sales
- Understand the different perspectives that each team brings to the table
- Effectively monitor and improve collaborative efforts between marketing and sales
- Link the strategic nature of marketing with the tactical needs of sales to better utilize resources
- Create a lead-generation strategy that encompasses marketing, sales and end-users
- Achieve successful customer relationship management—the core of marketing/sales alignment
- Bring to market customer-focused products and services with speed and efficiency
- The need for, and benefits of, marketing and sales alignment
- Marketing and sales perspectives: account vs. product/market focus…how marketing mix elements tie in to the sales process
- CRM: moving from a product/service orientation to a customer focused organization
- Interdependency between marketing and sales
- Moving beyond marketing/sales interface to create long-term costumer value
Who Should Attend
Mid- to senior-level marketing, sales and product executives, including managers, directors, VPs and CMOs.
Note: Team participation will greatly enhance the benefits of this seminar.
Get Started Now
In order to get started with having Roger or Wes conduct a live workshop for your organization, please fill out the form below to give us a better idea of your goals, budget, and time-frame desired.[contact-form-7 404 "Not Found"]