The x2 Sales Marketing Blog
Video: Using Summize as a Research Tool
I thought I'd toss together a quick video on using Summize as a research tool as it came in handy when compiling the Personalization Precept. I hope you enjoy the video and share your comments once you've scoped it out.
Online Business Facts – Building Interactivity and Personalization to Your Internet Business Website
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
Personalization Boosts Direct Mail Response Rates (and Sales) with Letters, Postcards – Self-Mailers
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
Direct Mail Personalization
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
"Personalization Precept" Report
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
Book Review: Conversation Marketing
Author: Ian Lurie Approaching prospects and customers as if you're just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That's the basic premise of the book, and I found it to...
InfusionSoft Upgrade Sneak Peek
Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August). From what I saw during the webinar, I am very impressed. For starters, they've really ramped up the response time within the application...
My recent hiatus–a serious explanation
For those of you that have been checking in on our blog on a regular basis wondering where all the content disappeared to, I apologize for not posting more of late. I have been facing some serious life crises of sorts, and I'm frankly drained and burned out from...
Twitter Growing Pains?
One of my current favorite social media sites is Twitter although I'll be the first to admit that I didn't get the service at all when I first attempted to utilize it. That quickly changed once I established some contacts and began "tweeting" back and forth with very...
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