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Are You Desperately Waiting for the Phone to Ring?
Marketing your child care business can be tricky because you never know where parents are in the buying cycle for your services. You can never be too certain when your next influx of business will come if at all.
Yellow Pages ads generally don’t produce the type call volumes they once did in the 70s, 80s, and 90s. Unfortunately, that leads to a lot of sales graphs that resemble sine waves instead of steady, predictable increases.
If you’ve ever wanted to smooth out those peaks and valleys, you’ve come to the right place. Check out this quick video to get an idea of how you can use the power of the Internet to grow your business.
Is Your Advertising and Marketing Making Your Phone Ring Every Day?
What you’re looking for is your phone to ring with people eager to schedule a tour of your facility.
The problem with that is a lot of ad and marketing firms can get your phone to ring a few more times each month, but they can’t tell you with a high degree of confidence what generated the increased call volumes.
They prefer to keep you in the dark because they can keep billing you for their services even when you’re not getting the type of return you were promised. Don’t subject yourself to such a shell game!
Finally, Know Who Called and Which Medium Generated the Call
We can implement systems that will help you differentiate your web leads from your offline leads. This gives you the accountability and track-ability you desperately need to improve your business because you can’t improve something if you don’t have a way to track and analyze it.
Stop marketing in the dark … take charge today!
Ready to Discover More?
When you’re ready to take the next step and shift your child care marketing into another gear, call Roger now at (502) 394-0460.