169,400,000 people in the United States use the internet.
92% of Internet users worldwide use Search
Engines to find the sites they want.
Search Engine listings are the number one
way to generate traffic on websites.
Google, Yahoo, and MSN are responsible for 82.3% of all Internet searches.
97 percent of Fortune 500 companies had some type of site architecture problem that might give them problems being found by search engines. Jupiter, June 2000
Nine out of ten web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month. Nielsen//NetRatings, May 2001
Users looking for products are far more likely to type the product name into a search engine’s search box (28%) than browse shopping “channels” (5%) or click on ads (4%) Jupiter Media Metrix
& NPD, March 2001
Search engines are the top way consumers find new Websites online, used by 73.4% of those surveyed. Forrester, March 28, 2001
Search Engine Positioning was the top method cited by Website marketers to drive traffic to their sites (66%), followed by email marketing (54%). Direct Marketing
Association, Aug. 2000
On average, Americans experience “search rage” if they don’t find what they want within 12 minutes. WebTop Search Rage Study, August 2000
