SEO Process
The SEO Process
1. Data Gathering
Current rankings for desired keywords
Google Page Rank
Link Popularity according to each major search engine
Accessibility
- Indexed pages by engines
- Review current meta tags
Depth of website
- Uniqueness of offerings
- Likelihood of increasing rankings
Competitive Intelligence
- Titles
- Keywords
- Descriptions
- Page Rankings
- Links
2. Analysis & Recommendations
Meta Tags
- Keywords
- Descriptions
- Titles
Sitemaps
Linking & traffic generation strategy
- Directories
- Reciprocal linking partners
- One-way inbound links
- Pay-per-click programs
Content & Offline Exposure
- On-page content optimization
- Article development
- Article submission
- Blogs
- Press releases
- RSS feeds
3. Implementation
Meta Tags
- Titles
- Keywords
- Descriptions
Site Submissions
- Directories
- Search Engines
- Linking partners
Development
- Links
- Reciprocal partners
- One-way inbound
- Three way partners
Sitemaps
Content
- On-site/page based
- Articles
- Blog entries
- Press releases
- Testimonials
- Pay-per-click (PPC) programs
4. Ongoing Monitoring
- Search Rankings
- Linking Partners
- Competitive Intelligence
- Site Popularity
- Directory listings
- Status Reports