by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Thursday | Company News, Marketing, Product News, Sales / Marketing
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
by | Wednesday | Off Topic, Personal
For those of you that have been checking in on our blog on a regular basis wondering where all the content disappeared to, I apologize for not posting more of late. I have been facing some serious life crises of sorts, and I’m frankly drained and burned out from...
by | Wednesday | Social Media
One of my current favorite social media sites is Twitter although I’ll be the first to admit that I didn’t get the service at all when I first attempted to utilize it. That quickly changed once I established some contacts and began “tweeting”...
by | Thursday | Internet, Product News
I’m in the process of working out an outline for an Internet Marketing Teleseminar Series that I’d appreciate getting some feedback. Included with this particular entry today is a 3 minute podcast that goes over the program. If you don’t have three...