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Direct Mail Personalization

An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...

My recent hiatus–a serious explanation

For those of you that have been checking in on our blog on a regular basis wondering where all the content disappeared to, I apologize for not posting more of late. I have been facing some serious life crises of sorts, and I’m frankly drained and burned out from...
Twitter Growing Pains?

Twitter Growing Pains?

One of my current favorite social media sites is Twitter although I’ll be the first to admit that I didn’t get the service at all when I first attempted to utilize it. That quickly changed once I established some contacts and began “tweeting”...