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Change of Focus Imminent

During my solo afternoon bike ride before the rain hit, I was doing some thinking about the core competencies of my firm and what I could boil it down to in the simplest of terms. After some internal back and forth, I came up with “lead generation” is what...

5 Tips for Warming up a Cold Call

By Roger Bauer Whether you’re new to sales or a grizzled veteran, the thought of making a true cold call is unlikely to be on your favorites list. Luckily, there are simple ways to warm up a call that don’t require major changes to your approach. Let’s take a peek at...