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The Future of Content in the Age of Information Overload

The Future of Content in the Age of Information Overload

The decline of newspaper popularity has been attributed to the rise of the internet and the proliferation of web-based content. With an extremely low barrier of entry and variable cost, the web allows anyone with a computer to become an independent publisher: As a...
A 5 Step Marketing Plan for Single Property Websites

A 5 Step Marketing Plan for Single Property Websites

This is the feature article in this week’s RealtyBiz Agent Success Newsletter. One of the best ways to differentiate yourself from other agents is to offer more value for your commission than what other agents are providing. One easy way to do this is to create a...
A 5 Step Marketing Plan for Single Property Websites

Introduction to Pay Per Click (PPC) Advertising

This is the feature article in this week’s RealtyBiz Agent Success Newsletter. Online advertising is becoming more popular among small businesses that want their site to display on the first page of search results for specific keywords. Pay-per-click advertising...
A 5 Step Marketing Plan for Single Property Websites

Be More Productive with the 80/20 Rule

This is the feature article in this week’s RealtyBiz Agent Success Newsletter. I’m headed to the Priorat region of Spain for a week on Friday. Of course, I still have a million things on my to-do list and a million more on would-like-to-do list. As I added...