by | Thursday | Radio Show, ROI, Value Proposition
Date: October 25, 2007 Episode Title: Defining Value & ROI Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell”Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own...
by | Thursday | Book Review, Radio Show, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Wednesday | Radio Show, Sales / Marketing
I’ve gotten the radio show on VoiceAmerica.com setup for the month of October. Below you’ll find the guests along with the topics we’ll discuss. I hope you’ll join me each Thursday @ 2 PM ET to learn from the gurus. October 4, 2007—Barry Feig, author of “Hot Button...
