by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Thursday | Company News, Marketing, Product News, Sales / Marketing
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
by | Tuesday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Monday | Company News, Events, Marketing, Sales
We are considering hosting a weekly sales & marketing development webinar aimed at small businesses interested in growing their businesses rapidly. The course would last 8-12 weeks depending upon content and feedback. Two questions: Would this be of interest to...
by | Monday | Internet, Marketing
Since Zing Sales Solutions is an Infusion Certified Consultant Partner, providing an overview video from a client perspective may benefit those of you that are evaluating Infusion or researching various automated marketing software platforms. Below is a 15 minute (or...
