by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Thursday | Company News, Marketing, Product News, Sales / Marketing
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
by | Wednesday | Social Media
One of my current favorite social media sites is Twitter although I’ll be the first to admit that I didn’t get the service at all when I first attempted to utilize it. That quickly changed once I established some contacts and began “tweeting”...
by | Thursday | Internet, Product News
I’m in the process of working out an outline for an Internet Marketing Teleseminar Series that I’d appreciate getting some feedback. Included with this particular entry today is a 3 minute podcast that goes over the program. If you don’t have three...
