by | Friday | Marketing, personalization precept
If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use...
by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Saturday | Company News, Product News, technology, Webinar
Today, I was privy to a sneak peek at the new interface for InfusionSoft that is due to be released very soon (likely in August). From what I saw during the webinar, I am very impressed. For starters, they’ve really ramped up the response time within the...
by | Wednesday | Social Media
One of my current favorite social media sites is Twitter although I’ll be the first to admit that I didn’t get the service at all when I first attempted to utilize it. That quickly changed once I established some contacts and began “tweeting”...
by | Thursday | Business, Presentations, Sales
In the video below, I outline a fictitious technology company that generated $62.5 million in 2007. The company is experiencing some growth pains however, and I have outlined five potential solutions to help them address their revenue growth obstacles. Take a peek at...
