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Book Review: Conversation Marketing

Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...

Best Time to Look for a New Job?

Earlier I was chatting with a buddy of mine who recently switched jobs (again). He has some considerable experience in job searches and switching employment so I’d consider him an authority on this topic. He was wondering why it never fails that as soon as he...