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I (Roger) attended my first Social Media Club of Louisville event last night hosted at C-Net’s office here in the ‘Ville.  I had a good time and enjoyed meeting Joe, Lenny, Chris, Jason Falls, Jeremiah, and chatting with Rob and Todd (who I already knew ahead of time).  Thanks to Jason for bringing beer for everyone (that was a very pleasant surprise) and the kind soul who provided an elaborate food spread for the gang.

The focus of the meeting last night was being social as there were no speeches or formalized agendas . . . just people getting to know one another which is what a “social club” should be all about right?

Joe, Jason and I chatted about balancing all of the options out there to share content and some ways each of us attempt to create content by forcing ourselves out of our comfort zones to stimulate creativity and focus.  Glad to know the strategy I use, boarding myself up in a hotel room out of town, isn’t viewed as “strange” like it was by my ex-girlfriend.  😉

Rob and I chatted about creating some social media educational resources although Rob is severely strapped for time with multiple companies and a newborn.  If anyone is interested in working together to develop some educational material (eBooks, videos, podcasts, workbooks, etc.) about social media or automated marketing campaigns, please contact me.  I’m not very skilled in front of a camera so that would be a very welcome addition to the mix.

Chris, Lenny and I chatted about some past jobs, the workings of C-Net (Chris’ employer), and some things that are on the horizon for Chris and Lenny.

Lenny works for Chrysalis Ventures here in Louisville as an Analyst so he’s seen some pretty interesting business plans that I’d enjoy hearing a lot more about.

It seems as though Guitar Hero was quite popular based upon the crowd in the “other room” playing.  I’m always intrigued to see group dynamics at work when people of varying backgrounds and interests are gathered under one roof when it’s the first time for me to be exposed to them.  It’s much like walking into a bar for the first time where you only know a couple of people, and those couple of people know quite a few of the “strangers” at the bar.  Since I’m usually the guy at the bar that knows a lot of people, it was an interesting role reversal.  Online social media is much like that in general–there are subsets of people familiar with one another long before a “newbie” arrives, and it pays for the “newbie” to observe and chat up a few people on the periphery before jumping into the middle of the group.  So many people join a social media site then think it’s free reign to try to sell a product, service, or themselves, but social media doesn’t work like that much like offline relationships don’t.  It takes time to get to know people whether it is on or offline so that’s the lesson of last night’s gathering for me.

There’s more that I’m sure I’m forgetting about, but I’m definitely looking forward to the next meeting/gathering and getting to know more people.  If you’re in the Louisville area and want to learn about social media and how it can benefit your business, I encourage you to attend a future meeting.  They occur the third Tuesday of each month.  For more information, visit SMC Louisville.