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The Makings of a Bad Client

I neglected to elaborate on the “bad client” story as mentioned earlier in the week so here are some of the things I learned from a recent client relationship that went bad in a hurry in spite of my gut telling me to avoid it all costs at the outset. Oh...

Inaugural Zing Presentation Review

Today, Ken, Watson, and I (Roger) headed to Wilson Muir Bank in St. Matthews bright and early to give our first official Zing Presentation to a small group of business owners from around Louisville. We discussed the impact personalized marketing has on increasing...

SMC Louisville Meeting Recap

I (Roger) attended my first Social Media Club of Louisville event last night hosted at C-Net’s office here in the ‘Ville.  I had a good time and enjoyed meeting Joe, Lenny, Chris, Jason Falls, Jeremiah, and chatting with Rob and Todd (who I already knew...

11/29 Radio Show Preview: Rand Fishkin

This Thursday, Rand Fishkin, CEO of SEOmoz.org, will be my guest on the Bauer Pauer Hauer. As most of you already know, search engine optimization is one of the hottest marketing techniques out there today. Whereas old school advertising and interruptive marketing...